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design competition

Jul 08

My Infiniti Design Competition Final Entry

Fri, 07/08/2011 - 14:58 — julie

Some of you may remember a few weeks back when I posted that I would be entering the Infiniti Digital Art Competition. Well the deadline time has arrived and I’ve completed my entry!

A Recap of the Competition Brief:

For those of you who didn’t see the original post, the basics of the Infiniti brief are as follows:

The contest theme is ‘inspired performance’. The heroes of the design must be Infiniti’s cars. The brief is really quite broad, which was great because it gave me quite a lot of creative freedom.

Straight off the mark ‘inspired performance’ evoked images of professional dancers. As well as following the theme closely, dancers seemed to be a perfect visual evocation of the Infiniti brand. Dancers are after all, powerful, fast, strong, and have grace and poise. All of these qualities are shared by the Infiniti brand.

Anyway, enough chit chat! Here’s a look at my final composition:


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