Oct 01

Turning Magento into Millions with Infortis

Wed, 10/01/2014 - 14:20 — julie


Wrap your head around this: Infortis don’t sell WordPress themes. I know, hard to believe right! That’s why we are super excited to welcome them to the Envato Power Elite Wall of Fame today!

Working out of Poland, they are a very small brother & sister team that solely focus on serving up the highest quality Magento themes money can buy.

Turning Magento into Millions with Infortis

Starting up in 2011, this goal was never even thought to be attainable, but with hard work, great design and a high level of dedication, Infortis have shown that you don’t have to make just WordPress Themes to sell over $1M in items, you just need to focus on your niche, design well, put in the hard yards and the rewards will follow.

I hope you enjoy the following interview with this talented team.

Now let’s have some fun!

Happy Power Elite Day Infortis! A Magento focused Power Elite is awesome, how does it feel?

Thank you, I am honoured, it’s really a great feeling. When I take a look at the last few years, it’s hard to believe that it all happened so fast.

I did not expect to make it to this point – my first goal was just to sell around 150-200 items per year, that would let me pay the bills and live without having to worry about the next day. So my jaw dropped down to the floor when I sold more than 200 in the first month. :)

I have realized it was worth it to spend so much time on learning, designing, and then on improving and polishing my first Magento theme.

And one of the greatest things is to see that many companies use my work to grow their businesses. Sometimes these are small companies, sometimes big international stores. I kinda feel I have made my small contribution to their success and that is a really inspiring feeling.

Tell us a bit about your design space, where you live and your team

I live in Poland, and like many authors on the Envato Market I work from home. Convenient work-space is important when you work on the computer everyday, so I always work at a comfortable desk with an ergonomic chair and a big screen – there I can work for hours without hurting my back.

When I started to create websites and stores for clients a few years ago I worked alone. So it was a one-man company with not so good prospects. When I found ThemeForest and decided to try my skills there, things changed and everything accelerated very fast. I had more and more work and hundreds of support tickets to reply to every week. I quickly decided to stop building dedicated websites for clients and focus on creating my own Magento themes on ThemeForest.

It all started to grow and sales became high, so after some time my sister started to help me. Today there are three people in the company. And as things are getting better and better we’re now looking for additional people to help improve our support.

Infortis Power Elite Author

Tech Talk

What made you take on Magento design and development?

When I started searching for a good eCommerce platform in 2010, Magento was very popular. So I decided to try it, and it turned out to be a good decision.

Today, there is no doubts that Magento is the best and most popular ecommerce platform (and it’s still growing), with tons of responsive themes and thousands of diverse extensions available for any possible occasion.

And maybe the most important thing is that it’s had a big community for many years. Which means that you can find articles and tutorials about almost anything you need. If you have a problem in Magento, you can be sure that someone has already solved it. So all you need to do is to find it with Google or just ask on the forums. There’s no need to reinvent the wheel and that’s really helpful.

Any hot tips for authors starting out with Magento?

Patience is the key. It seem to be complex at the beginning but after a while it’s really great to have such a powerful system at your service.

With Magento you can build almost anything you need. It doesn’t matter if you sell t-shirts, furniture, music, diapers or car engines – Magento can help you to sell it all. If you find a good Magento developer, your online store will shine brighter than other store, and your customers will be pleased that they chose your template.


What’s also great about Magento is that unlike many other ecommerce systems, Magento is built on object oriented concepts, so reading the code is a real pleasure. If you hate the spaghetti-code in other systems, you will love Magento from the first sight.

What is the next big thing for Infortis?

To constantly improve our products. We’re focused on evolving Ultimo theme and Fortis theme. We have many ideas which we’re planning to implement in the next few months. Our priority is quality, so changes will arrive in small pieces, but we hope they will significantly improve usability and customizability of our themes. So no revolution, but evolution.

Ultimo - Fluid Responsive Magento Theme Ultimo, by Infortis

Chill Zone

What is your favourite thing to do to unwind?

Nothing clears the mind after a full days work better than a little bit of sport, so I to ride a bike. Working at home is great but it also has some side effects such as unwanted weight gain, so a bike can be a really good friend of every theme developer. ;)

I also like to read books, if I have some more free time. If I can recommend something I’d like to recommend the books of Stanisław Lem, a Polish science fiction writer. I’m sure there are many fans of sci-fi here on Envato Market, so many will enjoy Lem’s “Solaris” or “His Master’s Voice”.

Favourite social media channel to surf and why?

I think I would choose Twitter for its simplicity.

Best TV show to relax

I love the TV series “Breaking Bad” – this one is definitely my favorite, I have already watched it twice and I’m going to watch it again for sure. :)

I also like “The Wire” – less popular but one of the greatest.

Favourite movie

There are so many great movies, but if I had to pick my favorite one, it would be “Forrest Gump“. I don’t know how many times I have watched it already, it’s still great and funny every time.

Favourite band/artist/DJ

My favourite bands are Pearl Jam, Mother Love Bone, Alice in Chains. But as they are rather noisy, when I’m working I prefer to listen to something calmer, like jazz or ambient.

That’s a wrap!

Anything else you’d like to share?

I want to say big “thank you!” to the entire Envato team and to all of the people behind it. It’s a real pleasure to be part of it. I’ve never actually seen anyone of you, but sometimes I feel like we’re all one team.

I’d also like to say “thank you” to all our customers. Thank you for your trust and feedback. We promise to keep it up and to make our products better and better.

Thank you Infortis, and congratulations!

Check Out Infortis’ Portfolio on ThemeForest →

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