Jan 14

Blast from the Past: Envato Once Had a Different Name

Mon, 01/14/2013 - 09:58 — julie

“Envato” is an unusual name, but I’m sure it’s now one you’re now very familiar with. It feels comfortable, and brings to mind thoughts of marketplaces, bundles, tutorials, and quality.

But did you know the company started with a different name? Do you know what that name is? Read on to find out.

On August 7th, 2008, Collis posted a historical announcement on FreelanceSwitch: We’re Changing Our Name – Meet Envato. That came as quite a surprise to many in the community who were used to a very different name: Eden.

Collis admitted to being sad to see the old name go. We had that name for the first two years of our history. And he explained that because “Envato” is a made up name, it was easier to trademark.

A lot has happened since this company formed two years ago and as a team we’ve grown a lot and certainly learned a lot. When we came to trademark our company name recently, it turned out that the name Eden was pretty difficult to win a trademark for. About a dozen companies blocked our application in Australia alone! Sheesh Kebab!

And so began the start of a new era.

If you love learning about this type of thing, be sure to check out the complete article on FreelanceSwitch. It’s also fun to read through the response from the community – 41 comments. Amazingly positive!

So here we are four and a half years later, our future looking brighter than ever. What do you think about the name change? Had you heard of Envato’s original name before? Does “Envato” mean something interesting in your language? Let us know in the comments.

Viva Envato!

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