Whether we create it, use it, or consume it, most of us have a love-hate relationship with stock photography.
It’s an indispensable asset for businesses who want to create a visual identity that communicates who they are and what they do in the world. But the reality is that many stock photos don’t look much like real life, particularly when it comes to things like race and sexuality.
If you’re searching for white men or heterosexual couples, you won’t come up short.
Need an image everyone else can see themselves reflected in? Grab a coffee, you’ll be here awhile.
We expect the people in stock images to be appealing and well photographed. But increasingly, we’re demanding that they also reflect our authentic selves, which means portraying the kind of diverse relationships, families and situations we see around us every day in life.