Aug 08

The Ultimate Roundup of Social Media Marketing Tutorials

Wed, 08/08/2012 - 11:01 — julie

If you’re a marketplace author or freelancer – or both – good marketing is essential. But it’s probably fair to say it’s not what you’re best at. In fact, you may not like marketing at all, or have the faintest idea of where to start.

Here is a collection of posts, articles and tutorials that will help. They show you how to market what you’re best at using social media and more – including Facebook, Twitter, YouTube, email, blogs and websites. It’s a long and hopefully incredibly helpful list. Study it piece by piece to get a solid start with marketing your items and services.

But it’s by no means an exhaustive list. So please feel free to add other posts and resources you’ve come across in your travels. Here’s to successful marketing!

1. Social Media Marketing

Is Social Media Marketing Worth All the Effort?

Social media marketing is one area of marketing that some organizations question, especially since the true impact of social media marketing can be elusive.

With all the changes to the way social media marketing takes place, businesses are reasonably concerned with whether or not social media marketing is worth the hassle?

To be fair, we all know social media can work. But is it worth the effort compared to other marketing methods, such as web banners or even more traditional approaches like postcards.

To answer this question for your website and business you have to take a long, hard look at your goals.
Social media does one thing better than any other marketing media: it generates word of mouth. If this is the best way for you to sell your company and the most efficient for driving traffic, then social media will be well worth the effort.
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Caution: Marketing Mistakes that Freelancers Make

When you’re just starting to launch your freelance career, there are four functions of your business that you want to devote your time to:
1. Finding and winning clients
2. Development and delivery
3. Staying “in the black” and balancing the finances
4. and Marketing your services

For the most part, freelancers tend to focus on areas 1 and 2.

Most freelancers got into the business of working for themselves because they enjoy the independence and the creative freedom of choosing the projects they want and the clients they want to work with. Freelancers also tend to watch their bank accounts like hawks because they know that any mismanagement of their money will send their business into a death spiral quickly.

That leaves marketing (area 4) as the most neglected part of any freelance business.
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What a Growing Global Social Networking Audience Means to You

More than ever, people are using social media to find jobs, according to a recent study by Jobvite Inc., a California-based social-recruiting software maker.

In 2011, 22 million Americans found work through their contacts via Facebook, LinkedIn, or Twitter accounts. That compares to 14.4 million who found work the same way in 2010.

If such a large group of people have found work through their social media contacts this past year, why can’t you be one of them?
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The Ultimate Freelancer’s Guide to Community Engagement

Audience building is all the rage, and it’s hard to read a blog post that doesn’t mention social media or the importance of community.

But does it matter to freelancers?

You bet it does; an engaged and loyal audience means that you can work on the projects that you like working on best, and that you never have to worry about business, because there’s always more prospects waiting in the wings for you to have time to service them.

The question is, then, how do you do it? How do you build that engaged audience to begin with?
Keep reading, and I’ll tell you…
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Freelancer’s Guide to Building a Brand Identity from Scratch

As a freelancer, building a brand is one of the most important aspects of creating a successful freelancing career for yourself. If you happen to be a freelance designer, you will have many opportunities to create a brand identity from scratch, including, perhaps most importantly, your own.

In fact, you may have already given some thought to your own brand design and perhaps even created a brand logo and chosen the color you want or a favored font.
The importance of brand identity should not be underestimated. No matter where you are in the process of creating your brand identity and whether you are a freelance designer or in another field, your brand needs to be a strong visual representation for your clients, one that will inspire an emotional attachment each time they glance at it.

Here are numerous branding tips that will help you refine your thoughts on brand identity essentials. Learn how to build a strategic brand identity that will make customers swoon with satisfaction.
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An In-Depth Look at Social Sharing in Mountain Lion

This tutorial will introduce the new sharing features in Mountain Lion and help you get set up to instantly share files, tweet, upload videos and more right from various built-in OS X utilities.

It turns out that social media isn’t the short-lived fad that countless e-prophets claimed that it would be. Over the past decade, social media has grown from a quirky past time to an integral part of the daily routine for millions of people around the globe.

With iOS, the stand-alone nature of each app required some new ideas for how content can be shown to your friends and acquaintances online. Thus the “share” button was born.
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2. Twitter

4 Ways to Turn Twitter.com into Your Social Media Powerhouse

There is this one problem I have, that might have occurred to you too as well. Having to log into ten different services on ten different sites every morning to get my social media day started is difficult and tedious.

So recently, I thought, What if you could do it all from one place? Not from a dashboard with hundreds of bells and whistles, but from a clean and easy-to-use interface.

How about Twitter.com? Yep, the original!
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StatusNet: Microblogging in the Enterprise

Microblogging is everywhere. Twitter and Facebook have popularized updating the world on our status, and now, most of us use it daily. From the way it allows people to communicate and requiring minimal effort to the fact that it could be considered one of the most effective ways to communicate with people as a whole in the digital realm, it’s no wonder that so many businesses embrace microblogging in the ways in which it deserves.

For this reason, people have tried to do the concept justice and create new and innovative ways of using it to really get people talking. It’s no further surprise that smart tools like StatusNet have sprung up to make the process a lot simpler for enterprises looking at embracing the social network format that we’ve seen so many times before. Read on to find out more about StatusNet and its powerful set of features.
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3. Facebook

Get More Engagement on Your Facebook Page

Facebook is an integral part of my small business. See, I own a niche wedding publication and use Facebook to interact with my readers and fans. It’s important to me to have engagement not only on my website, but on my Facebook page, too. I use Facebook to publicize events, tease readers about blog posts, and share information to wedding professionals as well as brides planning a wedding.

I really liked this blog post on DanZarella.com about data he collected on more than 1.3 million posts published on the top 10,000 most-liked Facebook pages on how to get more likes, comments, and shares. He analyzed the posts and here’s what he came up with…
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4. YouTube

Use YouTube Videos to Turbocharge Your Marketing

Now is the perfect time to make a customized video that plays on your website. Most computer users now have broadband, so using video in your marketing isn’t the issue that it was a year or two ago.

YouTube is currently the world’s second most popular search engine and the number one site to watch video. Over 85% of Internet users view 15 minutes of video per day, and YouTube hosts almost half of those. YouTube is owned by Google, so using YouTube video is a surefire way to boost your Google rankings as well.
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5. Email

The Freelancer’s Quickstart Guide to Email Marketing

So maybe you’ve heard about the benefits of email marketing for your freelance business or maybe you’ve heard about the crazy ROI email marketing can get: The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested.

But starting a new marketing channel can appear overwhelming when you don’t know what to do or where to start.

Forget about being overwhelmed. Here are 3 simple steps to get started with email marketing TODAY.
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6. Blogging

7 Smart Ways to Use Your Writing to Grow Your Freelance Business

Marketing is integral to the success of any freelancer, and the difference between mediocre freelancers and professional ones is often how smart they are at marketing.

As a freelancer, you also need to realize that marketing isn’t all about working hard, it is about working smart. The main thing you want is to get paid, and your marketing should only be a means to this; you wouldn’t want to spend your time and effort marketing yourself only to have little time for your projects.

Writing is one of the simplest ways to market yourself. Some of its major advantages are…
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Freelance Blogging: How to Exploit a Key Factor that is Central to Your Success

They say content is king. That may be true to an extent, but if I have learned anything so far in my freelance blogging career, it is that speed (in part) determines success.

The faster you can write up an article of true quality, the more you can earn. It really is that simple.
Once you put all notions of hourly rates out of your head and focus on the far more important issue (what your clients are willing to pay), you will soon realize that the more systematized your writing process is, the more money you can make.

Blogging is a very different beast to other forms of writing, and you may not realize that it pairs beautifully with a highly efficient writing process. With that in mind, today I want to show you what I do to produce blog posts in double-quick time and how you can too.
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A Step-by-Step Guide to Creating
Your Self-Hosted WordPress Website

You know it’s about building a new media asset of your own.

You know that being a digital sharecropper is not cool.

And you know WordPress is the most popular content management system on the Internet (and it’s free).

But did you know it’s simple to get started with your own WordPress site, on your own domain, right now?

To prove it, we’ve put together the graphic below that takes you through the process, step-by-step. If that’s not enough, you can also register for a completely free course that digs down into the details.

So, ditch that Tumblr site and let’s get serious.
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7. Website

How to Launch Your Freelance Site, a Step-by-Step Guide

So you have worked hard to align every pixel, harmonize the white space, and to finalize the perfect logo. Now to launch your website….hmmm, how exactly?

I was getting closer to launching my first website. The site launch checklist had more and more lines scratched through the tasks. And yet there was a slight sense of doom gathering. I didn’t really know how to announce to the world that my site was about to go live, so I could then sit back and let the clients come knock’n at my door.

So you have worked hard to align every pixel, harmonize the white space, and to finalize the perfect logo. Now to launch your website….hmmm, how exactly?

In fact, I was sure that I couldn’t throw all my files into the FTP client and cross my fingers. I was also pretty sure that all the angst and anticipation of working hard on my ready to be launched site would end up a small squeak and a fizzle with me checking every 5 seconds to see if anyone had looked at it. I knew I needed a comprehensive plan on how to launch my freelance website.
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SEO in the Fast Lane: Your Legit Shortcut to Readers, Sales, and Search Rank

Search engine optimization, in its most basic form, is simply a matter of combining relevant content on a web page with back links to that content.

If you want to rank high for a particular keyword phrase, that phrase needs to be the focal point of a web page and credible websites (in the eyes of the search engines) need to link to that content.
Developing relevant content is usually the easiest and least time-consuming part of the equation. Good writers can bang out great content like nobody’s business and throw it up on a web page quickly for search engines to see.

The more difficult and time-consuming part is getting other people to link to that content, which is a requirement to make the SEO magic happen. When Google sees quality websites linking to your content for particular keyword phrases, you start moving up the ranks of the search results. The higher the quality of the links you have to your pages, the better you’ll do compared to competitors with similar content, who don’t have as much credibility in the eyes of the search engines.
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