Oct 07

Author Interview: Yocreative

Thu, 10/07/2010 - 07:45 — julie

Today we meet Caio Caldas (yocreative) from VideoHive.

Tell us a bit about yourself. Where are you from, what do you do for a living?

My name is Caio Caldas. I’m 29 years old and live in Rio de Janeiro, Brazil, where I studied Graphic Design.

I’ve worked as a designer since 1998, but initially I focused on print media. I was introduced to After Effects while working as an assistant in a motion design studio, which would open a much wider range of possibilities. Giving movement to all my creations made then much more interesting and challenging. I no longer had to worry with printers, 300 dpi files, and CMYK.

Soon some freelance work in professional motion design came along. After many sleepless nights and with the help of a growing market, soon I was opening my own design studio along with two friends.

Which marketplaces do you belong to? What types of files do you sell?

I am a VideoHive exclusive author. I started by uploading two motion graphic files, which was all it could be uploaded at the time, and never followed up on the sales.

When I noticed that After Effects files were being well accepted, I saw a good opportunity to improve my income. I started to produce files exclusively for the site, but without many expectations financially. Each file uploaded encouraged me to create the next one, thus the portfolio slowly grew.

Soon the possibility of full-time VideoHive author was already tangible. Today I try to conciliate the projects for VideoHive with the work from the studio.

How did you get started? Have you had any formal training?

I started working as an office boy in a motion design studio. As I had a lot of free time there, I strategically sat next to the guy responsible for the creative work. Curiosity and will were my greatest allies in learning.

Soon I was “adopted” as a trainee and got to learn the craft. At the time the Internet boom helped on getting further information (but nothing compared to today’s tutorials).

Eventually I was hired by the studio, so got to learn more than I would in any course.

Describe your home workspace.

When I opened my studio, I brought the entire home office structure to this new space. Today we are three designers sharing an area in a house located in a quiet street in the South side of Rio. From the window I see Christ the Redeemer statue, as well as monkeys, birds and trees.

The desk I used was designed and assembled by me along with my father. Also, many projects were done on my laptop in different places. The possibility of a mobile workspace always encouraged me to invest time and effort on VideoHive.

Describe your creative process. What steps do you normally follow to create your files?

My creative process does not follow a template. In every new project I try to create different solutions and processes.

A project can come from several different ideas, like a good static layout that gets improved later. I can also start from the After Effects side, from the study of some good movements.

I cannot claim to know the exact steps to success, but surely the path is through hard work and experimentation. At times you think an idea is great, but it doesn’t develop as you hoped. Other times an unpretentious design started from an experimental plugin can yield an excellent project.

What is your advice to other authors regarding how to create a successful portfolio?

I believe the formula for a good portfolio is not to keep repeating a success. Of course, each author has their language and their own characteristics, which become evident as the number of files increases. But in my case I try to keep in mind that the greater the variety of my files, the greater the sales.

I’m always looking for new ways and possibilities. To observe everything around is another way to think of different concepts. Sometimes a trip to the supermarket can present a great and innovative idea.

What do you do to market your files?

Besides VideoHive, I maintain a website with my files in www.yocreative.net. But the network of users of the Envato network already provides excellent visibility and return on sales. I just have to thank VideoHive for the space and opportunity to show my work worldwide.

What are your three favorite files, and why do you like them?

Topping the list I choose the photo album Slide Showcase.

I really like its composition and camera movement, and it is my best seller. The depth of field adds value to the visual.

As a second option, Typograph.

Animation using typography is very much in fashion these days, but I believe that I gave it an elegant interpretation.

In third place is Wonderland.

The whole scenario was constructed with vector illustrations. The energy and atmosphere of this project makes me really happy with the result.

Apart from yourself, who is your favorite marketplace author, and why do you like them?

Many talents are part of the VideoHive network of authors, so it is difficult to name one as the best. One name that comes to mind when using the criteria of design, taste, and variety is Paulo Galvão. In every project he innovates and offers a great and new idea, not repeating any sale success. Paulo is always looking for new ways and concepts. It’s worth it to check his work!

It’s impossible not to mention the names: tginho, strckr, placdarms, CarlB, Wayman, Inlife. These guys rock!

What do you do in your spare time?

Free time is unheard of at this stage in my life. The little time I have is taken trying new projects.

For some distraction and to release the tension from the day I go-kart. I have a group of friends that organize a championship every year, and I try whenever possible to be in touch with speed, which has been my passion since childhood.

In recent months my attention has been diverted to a new family addition. My wife is pregnant, and within months the best project I ever did will be before my eyes. ;-)

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